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James Heartfield Green Capitalism - Manufacturing scarcity in an age of abundance, James Heartfield, 2008
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1. James Heartfield, Green Capitalism - Manufacturing scarcity in an age of abundance, www.heartfield.org, 2008, p 91, with details of how to buy posted here

The "Death of the Subject" Explained

Environmentalism is the ideology of capitalism in retreat from production. (1)

Green Capitalism - Manufacturing scarcity in an age of abundance, James Heartfield, 2008James Heartfield sees capitalists in the grip of a terrible nightmare. The nightmare is cornucopia. For the ruling classes nothing is more alarming than the steady rise in mass consumption. The age of plenty is anathema to them, and they dream instead of restoring strict limits on consumption. If scarcity is in danger of being overcome, their ambition is to artificially recreate it.

Capitalism has gone green at the start of the twenty-first century. After the austerity socialism of the past, environmentalism is the ideology of capitalism in retreat from production.

Copies of James Heartfield's pamphlet Green Capitalism - Manufacturing scarcity in an age of abundance are available through the author's website at www.heartfield.org. The launch is on 11 March 2008.

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