Who is this book for, and
James Woudhuysen and Ian Abley
draw on the latest technologies that have emerged both inside and outside the
sector to form a detailed, practical alternative to the conventional wisdom in
building design and urban planning. This book will be of interest to all who
seriously want to end the backwardness of the construction sector.
1. Why is construction so
Because John Prescott and his
advisers are in thrall both to Blairite social engineering and Green
2. What can we do about it
Dump the UK's planning system and
instead invest in mass prefabrication
3. What does the backwardness
of construction mean for the British economy ?
Inflated house and general
construction prices, maintenance bills and repair bills as well as
inflated architects' egos and fees
4. How does the book relate
to homeowners, home buyers and interior designers ?
It explains how their problems
with estate agents, mortgages, local authorities and builders are not
God-given, but curable
5. What has the book got to
do with policymakers ?
It is a powerful but left-wing
call for less regulation, fewer Key Performance Indicators and less reliance on
the idea that densely packed cities will solve our
6. What has the book got to
do with general management ?
It shows that, in the construction
industry and elsewhere, the trendy agenda of Corporate Social Responsibility
tends to distract from the harder graft of innovation
7. What does the book do for
It shows that they cannot go on
taking the irrational premises of their profession for
8. Why would a builder buy it
To get a long-term but technically
bang-up-to-date overview of where his/her industry is
9. What does the book hold
for surveyors ?
It shows where EU and UK
environmental thinking is headed: toward paralysis through
10. What does the book hold
for geographers and town planners ?
It shows that construction's
threat to Britain's green and pleasant land is vastly
11. What has the book got to
do with facilities managers ?
If they don't wake up, their job
could well just turn into environmental risk management
12. What does the book
suggest about design ?
It shows how new materials and IT
can be used to turn architecture into the mass manufacture of great
13. What does the book say
about IT ?
It demolishes some myths about IT
and the city, but brings out the practical potential of IT to raise
productivity and lower costs both on and off
14. What has the book got to
do with marketing ?
It shows the prevalence and the
limitations of buildings as branded destinations, both for their owners and for
15. What has the book got to
do with cultural studies ?
It shows that construction is a
political question, dominated more by the prejudices of Western elites than the
production techniques of US carmakers and Japanese building prefabricators
To buy this book